Easy Instructions For How To Write A Blog Post
Your business has a website and you’ve heard that blogging can benefit both traffic and sales. But the actual task of writing an article, choosing pictures and graphics, and posting the thing on your website has you intimidated and tired just thinking about it. Never mind.
No! You got this! It’s not the time to be a negative Nelly, or Ned. You just need some encouragement…and a plan. I’ll help you with both.
What should You blog about?
Write about what you know.
Write about what your readers want to know.
Add these two concepts together and you have a successful formula every time. I’m a website designer who specializes in Squarespace. I know design and Squarespace. I have other talents such as cooking and paddle boarding…but my readers are entrepreneurs who have a Squarespace website…so I don’t write about cooking or paddle boarding here. They want answers for managing their website, or branding, and blogging, and anything else website or design related for running their business.
You may be an art teacher or artist who teaches people to paint. So blog about types of paint, types of paper, how to properly clean paintbrushes so they last longer, how to get paint stains out of clothing or upholstery, how to arrange design concepts on the canvas, how to mix paint colors, how to…you get the picture. You are a world of knowledge about your craft, and there’s a lot of people who can benefit from what you have to say. And blogging brings regular fresh content onto your website which is good for search results. Win-win.
If you’re a swim instructor and own a swimming school, then blog about each swim stroke that you teach in your classes…breast stroke, freestyle, backstroke, butterfly. Write a blog post about how to help someone get over a fear of the water, write about what happens during an hour long swim class. Write about breathing techniques for swimming, pool etiquette, swim class etiquette, or the steps necessary to become a lifeguard. You get the idea? I bet ideas are starting to form in your head right now…let’s get those down on a list!
Start with a brain storming session about all the possible topics related to your website that you know about. What are the common questions you are asked by clients or customers of your business? Then write blog post topics that answer those questions.
Write down about 30 ideas for blogs. Don’t worry about the actual titles right now. That will slow you down. Just create the list. If you post a weekly blog, you now have your topics chosen for the next seven months! Since trying to decide what to write about is often the biggest time suck and where people often get stuck, you’re sitting in a golden spot.
Writing the blog article
Start with an outline. Your article needs to have an intro about the topic, a body of text supporting the intro, and conclude with a paragraph summing it all up, your conclusion.
Write the thing. Get it out in a rough draft. Then go do something else.
After a rest, go back and edit the article, tidying up run on sentences or incomplete thoughts.
Since blogs are read online, and may be viewed on many different screen sizes, each “paragraph” should only be 2 to 3 sentences. It’s important for the blog post to have plenty of white space. It’s hard to read line after line of text on a phone without white space breaks.
Break the text up further with headings. When you scroll through your own blog post, the headings should tell a story all by themselves. The paragraphs below the headings flesh out the details.
Give Your Blog Post A Searchable Title
Now it’s time to title your blog post. It’s fun to be clever, but not too clever. Here’s the important thing to know about blog post titles…they should contain searchable words or phrases that people would type into a search engine to find and read about that topic. After all, how are people going to find your blog? Google or Pinterest are going to take them to it because the title showed up in a search.
This blog post is titled, “Easy Instructions For How To Write A Blog Post”. It’s what someone would type into a search engine, because well, they want to know how to write a blog post. If I had titled it, “Blogging For Beginners” an entirely different audience would have turned up to read it …and possibly been disappointed. Why? Because that title suggests I’m writing about how to start a blog, the benefits of blogging, or maybe even how to monetize a blog, because many bloggers are blogging for that reason- their business is the blog.
This post is geared more to help entrepreneurs use the medium of blogging to increase traffic to their website. You are probably not a full time blogging beast, but a business who offers a product or service. This post is to help you feel encouraged and more confident in your blogging skills so you can show up regularly and offer value to your website visitors- the people whom you serve by being your awesome self in the work that you do.
When you’ve written the blog article, proof read it and edited it, then is the time to ponder what to title it. Keep the title simple and direct about the content of the blog post.
To super charge the title, add in an adjective or promise to create a desire in your intended audience to read it. For instance, the word “ultimate” is a powerful click worthy adjective. The ultimate list of anything gets readers. That’s why you see it everywhere in the blogging world.
A promise generates interest if that promise solves a pain point for your ideal client. Open Pinterest, which is actually a search engine and not a social media platform as you may think. Type in a topic you want to learn more about. Instantly your feed will populate with dozens of blog articles all with titles that promise you something. I do this a lot actually, as I love to learn new things and Pinterest is a wealth of information!
So let’s pick a topic and enter it into Pinterest. Type in “how to invest in real estate”. Here’s some of the blog titles that populated:
How to buy real estate if you have no money.
Start investing in real estate with only $500.
13 real estate risks you need to know before investing.
How to invest in real estate without all the hassle.
Analyze your first rental property. Run the numbers and know a good deal from a bad one.
Build passive income without spending your money.
10 basic rules to make money on investing.
I italicized the promise in the titles above. A promise, a list, a how to do, or how to do something easier, faster, cheaper or with better results in less time…are all enticing titles urging you, the reader, to view their article. Adding a number is proven to be effective too…such as 3, 7, and 10 are very popular. This is a fun little exercise to do with any topic, and you will soon see common threads on titling.
Add Images To your Blog Post
A picture is worth a thousand words. And more than that, our society is visual in nature. Adding some pictures to emphasize your subject adds allure. More people will click to read if the image is appealing, and will pass if the image is not.
The goal is to pick an image to portray your blog post that also matches your branding. And remember to license it properly, or make sure you have permission to use the image if you haven’t taken it yourself. NO SWIPING an image off a Google search. That’s illegal and could get you into hot water if you do that. There are plenty of free stock image sites out there to search for appropriate pictures to use. Here’s a few of them:
Canva.com (both free and $1)
Dreamstime.com (free trial)
Pikwizard.com (both free and pay)
If you blog or post a lot and want to purchase stock photos, here are a few of those sites:
You can use an image just as is, or you can edit it either directly in Squarespace or edit in a program like Canva.com first. I have a blog post all about using Canva : https://www.lessstressdesign.com/blog/edit-images-like-a-pro-with-canva
Editing an image, cropping, adding text, or incorporating your brand colors or adding a watermark with your logo are all things you can do to personalize an image you’ve found and want to use in your blog post.
Add Category and Tags
With blog posts, it’s helpful to add a categories and tags to each post so the information is both searchable and relevant for searches.
A category is a broad definition on the topic you are writing about. It helps to be intentional about this as you begin blogging for business. i’m a website designer who specializes in the Sqaurespace platform. My categories tend to be about website design, Squarespace, and entrepreneurs.
A tag is more specific, alluding to the detailed topic of that particular blog post. A tag for this blog post might be “ blogging”, or “writing a blog post”. Going back to the swim instructor example I used before, a category for them might be swim strokes, and the tags would be breaststroke, butterfly, and freestyle.
But remember, a category must be created in order to have any tags associated with it. You can add all the appropriate tags you want to your category for a post. You are not limited to one.
You’re ready to do this!
Well there you have it my friend, easy instructions to write a blog post for your business website.
Brainstorm ideas for posts (and keep the list!)
Assign a category and tags.
Come back soon! I’ll be writing a blog post soon on how to specifically add your blog post and images in your Squarespace website.